Flagship
Colour
Our colour palette is bright, bold and digital-first – synonymous with the vibrant energy of our brand.
2.01 Colour Palette
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on air, White needs to be adjusted for screens.
Only use this value for on-air assets.
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on air, White needs to be adjusted for screens.
Only use this value for on-air assets.
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RedR225 G20 B60HEX e1143cC0 M96 Y82 K0PMS 192C
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CharcoalR25 G25 B40HEX 191928C70 M45 Y0 K85PMS 655C
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LilacR210 G185 B235HEX D2B9EBC24 M29 Y0 K0PMS 2635C
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WhiteR255 G255 B255HEX FFFFFFC0 M0 Y0 K0
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broadcast WHITE*R235 G235 B235HEX ebebeb
2.02 PERCENTAGE USE
We are a Red brand. Our communications should reflect this across print and digital outputs, promoting Red where possible.
Our Charcoal is an own-able Black that complements our Red. White is used for text purposes, and Lilac as a highlight where appropriate.
We are a Red brand. Our communications should reflect this across print and digital outputs, promoting Red where possible.
Our Charcoal is an own-able Black that complements our Red. White is used for text purposes, and Lilac as a highlight where appropriate.
2.03 COMBINATIONS AND USAGE
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
TWO-COLOUR COMBINATIONS
Red is our hero brand colour and helps us stand out from our competitors. Even when using a two-colour combination, Red must always be present.
Additionally, Lilac should never be used as a background colour, or on top of White, due to legibility issues.
These colour combinations can be used for text or magnets on top of a coloured background.
White on Red.
Charcoal on Red.
Lilac on Red.
Red on Charcoal.
White on Charcoal.
Lilac on Charcoal.
Charcoal on White.
Lilac on White.
Red on White.
Charcoal on Lilac.
Charcoal on Lilac.
White on Lilac.
THREE-COLOUR COMBINATIONS
When using three colours in a graphic communication, we must always have a presence of Red and also White.
Lilac should never be used as a background colour, or on top of White, due to illegibility.
These colour combinations can be used for text and magnets on top of a coloured background.
White and Charcoal on Red.
White and Lilac on Red.
Red and White on Charcoal.
Charcoal and Lilac on Red.
White and Lilac on Charcoal.
Red and Lilac on Charcoal.
Red and Lilac on White.
Charcoal and Lilac on White.
Red and Charcoal on White.
Red and White on Lilac.
Red and Charcoal on Lilac.
White and Charcoal on Lilac.
COLOUR ON CONTENT
When using colour on top of content, use two colours from our approved combinations above (treating darker content as a Charcoal background, and lighter content as a White background).
Please do not use one colour or three colours on top of content.
For legibility guidance on specific assets, please refer to their respective pages within the guidelines.
Two colours on darker content.
Two colours on lighter content.
misuse
Please do not use one colour or three colours on top
of content.
One colour on darker content.
One colour on lighter content.
Three colours on darker content.
Three colours on lighter content.