ON AIR
PROMO
Our Promo kit is a seamless, digital-first experience that connects all of our content under one magnetic and unified system.
To note:
The following guidance applies to all regions.
19.01 introduction
This kit offers the flexibility to create Promos for all scenarios, with consistency across different types of content and across channels. Here’s an example sequence of how a Promo could come together.
This kit offers the flexibility to create Promos for all scenarios, with consistency across different types of content and across channels. Here’s an example sequence of how a Promo could come together.
- Flagship
- Adventure
- Lifestyle
- Mixed
Opener
Type-kit
Strap
Type-kit
Endboard
Bolt-on
Opener
type-kit
Strap
Type-kit
Endboard
Bolt-on
Opener
Type-kit
Strap
Type-kit
Endboard
Bolt-on
Opener
Type-kit
Strap
Type-kit
Endboard
Bolt-on
19.02 promo example
This is an example of a typical Promo. Some elements can be mixed, such as Type-Kit. They can also be added or removed to create variety.
This is an example of a typical Promo. Some elements can be mixed, such as Type-Kit. They can also be added or removed to create variety.
19.03 OPENER
Our Opener ensures the brand and channel logo is always at the forefront. It should be used at the start of a Promo.
To note: The positioning and animation of the Opener is the same for every channel and region.
Our Opener ensures the brand and channel logo is always at the forefront. It should be used at the start of a Promo.
To note: The positioning and animation of the Opener is the same for every channel and region.
channel example
The layout and motion of an Opener is consistent across all channels. However, the following elements change:
Logo
Colour (depending on channel)
Please look at the examples below for reference.
Applicable to every region and channel.
- flagship
- adventure
- lifestyle
- mixed
Example: Norway
Example: Norway.
Example: Norway.
Example: Norway.
19.04 TYPE-KIT
Our Type-Kit takes the audience on a journey through content and can provide crucial information as well as create emotion. There are different expressions available within the kit, depending on the content’s length and intention. High Expression is impactful and loud. Low Expression is subtler and more functional.
To note: The positioning and animation of the Type-Kit is the same for every channel and region.
Our Type-Kit takes the audience on a journey through content and can provide crucial information as well as create emotion. There are different expressions available within the kit, depending on the content’s length and intention. High Expression is impactful and loud. Low Expression is subtler and more functional.
To note: The positioning and animation of the Type-Kit is the same for every channel and region.
- HIGH EXP – HORIZONTAL
- HIGH EXP – VERTICAL
- LOW EXP – LARGE
- LOW EXP – MED
- LOW EXP – SMALL
HIGH EXPRESSION –
Horizontal
Horizontal
High Expression – Horizontal should be used by default, as it tells our brand-story most effectively through the motion of the magnets. It is ideally suited to short, snappy sentences.
Applicable to any region and channel.
- FLAGsHIP
- ADVENTURE
- Lifestyle
- MIXED
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
COLOUR
This type style can be used with a selection of colour combinations, over both graphic and content backgrounds.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Red background
The red background brings fun, life and excitement to promos, with a flood of colour.
Charcoal background
The charcoal background helps bring a more sophisticated look, with a pop of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core red.
Light content
With light content, all dark text allows for legibility, with a highlight of our core red.
MINT BACKGROUND
The mint background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core mint.
Light content
With light content, all dark text allows for legibility, with a highlight of our core mint.
CYAN background
The cyan background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core cyan.
Light content
With light content, all dark text allows for legibility, with a highlight of our core cyan.
PURPLE background
The purple background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core purple.
Light content
With light content, all dark text allows for legibility, with a highlight of our core purple.
TITLE LENGTHS
For use across different languages and word lengths, this type style can accommodate a variety of scenarios. There are two type sizes for the right-hand text to allow for these cases.
This applies across all channel types.
LARGE RIGHT TEXT
To allow most impact, the large-text option allows for short, impactful words.
SMALL RIGHT TEXT
There can be a smaller-text option for the right, to allow for longer words/sentences.
MISUSE
While the type style is flexible and built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances – to retain brand integrity.
This applies across all channel types.
DON’T HIGHLIGHT UNNECESSARY WORDS
It will make the sentence confusing.
ONLY USE short, impactful SENTENCES
Long sentences are harder to read, and create less tension between elements.
ONLY USE DIFFERENT COLOURS FOR THE MAGNETS AND TEXT
To keep our core brand colours at the forefront of designs.
ONLY USE CONTENT THAT CONTRASTS WITH THE TEXT
Picking similar tones, or having too much going on, can make the text unreadable.
HIGH EXPRESSION –
Vertical
Vertical
For longer phrases, use High Expression – Vertical. It allows for more flexibility with messaging – to suit a wider range of content and layouts.
Applicable to any region and channel.
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
COLOUR
This type style can be used with a selection of colour combinations, over both graphic and content backgrounds. This ensures brand consistency, as well as legibility.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Red background
The red background brings fun, life and excitement to promos, with a flood of colour.
Charcoal background
The charcoal background helps bring a more sophisticated look, with a pop of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core red.
Light content
With light content, all dark text allows for legibility, with a highlight of our core red.
MINT BACKGROUND
The mint background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core mint.
Light content
With light content, all dark text allows for legibility, with a highlight of our core mint.
CYAN background
The cyan background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core cyan.
Light content
With light content, all dark text allows for legibility, with a highlight of our core cyan.
PURPLE background
The purple background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core purple.
Light content
With light content, all dark text allows for legibility, with a highlight of our core purple.
LAYOUTS
There are two options for the layout of the magnets on this version of the Type-Kit. They can be toggled on and off in the working file.
This applies across all channel types.
BOTH MAGNETs
Using both magnets is our most expressive version and to be used in most cases.
ONE MAGNET
To create variety, you can toggle off one magnet.
MISUSE
While the type style is flexible and built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances – to retain brand integrity.
This applies across all channel types.
DON’T MAKE THE SMALL TEXT TOO LONG
It will make the sentence confusing, and create less impact.
ONLY USE IMPACTFUL, SHORT SENTENCES
Long sentences are harder to read, but also create less tension between elements.
Long sentences are harder to read, but also create less tension between elements.
To keep our core brand colours at the forefront of designs.
To keep our core brand colours at the forefront of designs.
Picking similar tones, or having too much going on, can make the text unreadable.
LOW EXPRESSION –
LARGE TEXT
LARGE TEXT
Low Expression – Large is useful for short, snappy phrases that bring impact to Promos – as well practical information such as dates for launches.
Applicable to any region and channel.
- Flagship
- Adventure
- Lifetyle
- Mixed
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
COLOUR
This type style can be used with a selection of colour combinations, over both graphic and content backgrounds. This ensures brand consistency, as well as legibility.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Red background
The red background brings fun, life and excitement to promos, with a flood of colour.
Charcoal background
The charcoal background helps bring a more sophisticated look, with a pop of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core red.
Light content
With light content, all dark text allows for legibility, with a highlight of our core red.
MINT BACKGROUND
The mint background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core mint.
Light content
With light content, all dark text allows for legibility, with a highlight of our core mint.
CYAN background
The cyan background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core cyan.
Light content
With light content, all dark text allows for legibility, with a highlight of our core cyan.
PURPLE background
The purple background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core purple.
Light content
With light content, all dark text allows for legibility, with a highlight of our core purple.
LAYOUTS
There are two options for the layout of the magnets on this version of the Type-Kit. They can be toggled on and off in the working file.
This applies across all channel types.
FOUR MAGNETS
Using all four magnets is our most expressive version and to be used in most cases.
TWO MAGENTS
To create variety, you can toggle off two magnets.
MISUSE
While the type style is flexible and built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances – to retain brand integrity.
This applies across all channel types.
DON’T CHANGE THE SPACING OF THE MAGNETS
The layout and space between the words and magnets should always be consistent.
ONLY USE SHORT, IMPACTFUL SENTENCES
Sentences that are too long will push the magnets off the edge of the screen.
ONLY USE DIFFERENT COLOURS FOR THE MAGNETS AND TEXT
To keep our core brand colours at the forefront of designs.
ONLY USE CONTENT THAT CONTRASTS WITH THE TEXT
Picking similar tones, or having too much going on, can make the text unreadable.
LOW EXPRESSION –
MEDIUM TEXT
MEDIUM TEXT
Low Expression – Medium allows for more text within layouts – making it better suited to content that needs more space.
Applicable to any region and channel.
- Flagship
- Adventure
- Lifestyle
- MIXED
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
COLOUR
There are two options for the layout of the magnets on this version of the Type-Kit. They depend on the length and number of lines the text spans.
This applies across all channel types.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Red background
The red background brings fun, life and excitement to promos, with a flood of colour.
Charcoal background
The charcoal background helps bring a more sophisticated look, with a pop of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core red.
Light content
With light content, all dark text allows for legibility, with a highlight of our core red.
MINT BACKGROUND
The mint background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core mint.
Light content
With light content, all dark text allows for legibility, with a highlight of our core mint.
CYAN background
The cyan background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core cyan.
Light content
With light content, all dark text allows for legibility, with a highlight of our core cyan.
PURPLE background
The purple background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core purple.
Light content
With light content, all dark text allows for legibility, with a highlight of our core purple.
LAYOUTS
There are two options for the layout of the magnets on this version of the Type-Kit. They depend on the length and number of lines the text spans.
This applies across all channel types.
ONE LINE
Use horizontal magnets for text that spans one line.
TWO LINES
Use vertical magnets for text that spans more than one line.
MISUSE
While the type style is flexible and built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances – to retain brand integrity.
This applies across all channel types.
DON’T CHANGE THE SPACING
The layout and space between the words and magnets should always be consistent.
ONLY USE short, impactful SENTENCES
Long sentences are harder to read and create less tension between elements.
ONLY USE DIFFERENT COLOURS FOR THE MAGNETS AND TEXT
To keep our core brand colours at the forefront of designs.
ONLY USE CONTENT THAT CONTRASTS WITH THE TEXT
Picking similar tones, or having too much going on, can make the text unreadable.
LOW EXPRESSION – SMALL TEXT
Low Expression – Small is for instances where the brand doesn’t need to be as prominent – or where other content takes priority. It’s more subtle and sophisticated than the other sizes, putting the emphasis firmly on messaging.
Applicable to any region and channel.
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
COLOUR
This type style can be used with a selection of colour combinations, over both graphic and content backgrounds. This ensures brand consistency, as well as legibility.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Red background
The red background brings fun, life and excitement to promos, with a flood of colour.
Charcoal background
The charcoal background helps bring a more sophisticated look, with a pop of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core red.
Light content
With light content, all dark text allows for legibility, with a highlight of our core red.
MINT BACKGROUND
The mint background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core mint.
Light content
With light content, all dark text allows for legibility, with a highlight of our core mint.
CYAN background
The cyan background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core cyan.
Light content
With light content, all dark text allows for legibility, with a highlight of our core cyan.
PURPLE background
The purple background brings fun, life and excitement to promos with a flood of colour.
Dark content
With dark content, all white text allows for legibility, with a highlight of our core purple.
Light content
With light content, all dark text allows for legibility, with a highlight of our core purple.
LAYOUTS
There are two options for the layout of the words on this version of the Type-Kit, for either two or three words. They can be toggled on and off in the working file.
This applies across all channel types.
TWO WORDS
THREE WORDS
MISUSE
While the type style is flexible and the kit is built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances – to retain brand integrity.
This applies across all channel types.
ONLY USE EVEN SPACING BETWEEN WORDS
The layout and space between the words and magnets should always be consistent.
DON’T USE WORDS THAT ARE TOO UNBALANCED IN LENGTH
Two or three short words work best, to keep the integrity of the motion.
ONLY USE DIFFERENT COLOURS FOR THE MAGNETS AND TEXT
To keep our core brand colours at the forefront of designs.
ONLY USE CONTENT THAT CONTRASTS WITH THE TEXT
Picking similar tones, or having too much going on, can make the text unreadable.
19.05 STRAP
Straps are used over content to promote information about the show, such as when it’s on and the channel, whilst keeping the audience engaged with the content itself.
To note: The positioning and animation of the Strap are the same for every channel and region.
Straps are used over content to promote information about the show, such as when it’s on and the channel, whilst keeping the audience engaged with the content itself.
To note: The positioning and animation of the Strap are the same for every channel and region.
Example: Norway – Flagship.
sequencing
This is an example of a typical Strap, one show sequence. Multi-show promotion can be added to our toolkit where needed.
The below visuals below are a crop of a full frame, used for demonstrative purposes.
01 - logo animation
02 - show title and cta
03 - streaming message
01 – LOGO ANIMATION
The layout and motion of the Logo Animation is consistent across all channels. However, the following elements change:
Logo
Please look at the examples below for reference.
Applicable to all regions.
- flagship
- Lifestyle
- Adventure
- Mixed
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
02 – SHOW TITLE, CTA & ATV
The layout and motion of the Show Title & CTA are consistent across all channels. However, the following elements change:
Logo
Colour – magnets
Channel typeface
Show Title, CTA & ATV
Please look at the examples below for reference.
Applicable to all regions.
- flagship
- adventure
- Lifestyle
- Mixed
Example: Norway.
Example: Norway.
Example: Norway.
SHOW TITLE LENGTHS
Title lengths can span two lines when needed. In this case, the sizing of elements changes to stay as consistent as possible.
Please look at the examples below for reference.
- 1 line example
- 2 line example
Example: Norway.
Example: Norway.
03 – STREAMING MESSAGE
The layout and motion of the Streaming message is consistent across all scenarios. However, the following elements change:
Logo
Colour – magnets
CTA
Please look at the examples below for reference.
Applicable to all regions.
- HBO MAX EXAMPLE
- DISCOVERY EXAMPLE
Example: Norway.
Example: Norway.
19.06 endboard
Our Endboards help summarise the content being shown whilst reinforcing our brand. It can show information about a piece of content , such as when it’s on and where, and excite audiences with the stars. There are different Endboards available within the kit, depending on the intention and assets available. Content-led versions are for showing off the stars on the show. Graphic-led versions focus on our channel colours, allowing for more flexibility.
To note: The positioning and animation of the Endboards are the same for every channel and region.
Our Endboards help summarise the content being shown whilst reinforcing our brand. It can show information about a piece of content , such as when it’s on and where, and excite audiences with the stars. There are different Endboards available within the kit, depending on the intention and assets available. Content-led versions are for showing off the stars on the show. Graphic-led versions focus on our channel colours, allowing for more flexibility.
To note: The positioning and animation of the Endboards are the same for every channel and region.
- CONTENT-LED WITH SHOW TITLE
- CONTENT-LED WITH BRAND FONT
- GRAPHIC-LED WITH BRAND FONT
CONTENT-LED WITH
SHOW TITLE
Content-led with show title puts the focus on the content by using key art and the show title. This helps promote key shows, or those more recognisable from the assets.
Applicable to any region an channel.
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Applicable to any region an channel.
Applicable to any region an channel.
Applicable to any region an channel.
Applicable to any region an channel.
LOGO CAGE
A logo cage is built into the Endboard kit to ensure balance between all the elements. Here are example of how different types of logos should look. These are schematic examples.
This applies across all regions and channel types.
- LONG LOGO
- UNBALANCED LOGO
- REGULAR LOGO
- TALL LOGO
Applicable to any region an channel.
Applicable to any region an channel.
Applicable to any region an channel.
Applicable to any region an channel.
LOGO MISUSE
While the system is flexible and the kit is built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances with the Show Title – to retain brand integrity.
This applies across all channel types.
ONLY USE THE LOGO IN WHITE
If there isn’t a white option of the show title available, it will need to be created, or use another Endboard version.
CREATE HIERARCHY WITH THE LOGO
Logos that are too small on the page will make the order of information hard to read.
DON’T OVER-SCALE THE LOGO
Use the logo cage to keep the sizing consistent for each Endboard.
DON’T ADD HARSH EFFECTS TO THE LOGO
Adding a subtle gradient behind the logo is fine to ensure readability, but don’t make it obvious.
key art overview with show title
Our key art works around the information, to create both visually engaging and clear Endboards.
This applies across all regions and channel types.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
KEY ART MISUSE
While the system is flexible and the kit is built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances with key art – to retain brand integrity.
This applies across all channel types.
DON’T OVERCROWD WITH PEOPLE, AND MAKE EVEN ON EACH SIDE
Wherever possible, use a balanced number of people on either side of the text, and don’t use too many.
don’t have the peoplE TOO LOW ON THE ENDBOARD
Less busy parts of the people (other than faces) can go behind the text. Try and have the faces above the show title.
ONLY USE BACKGROUNDS AND IMAGES THAT FEEL COHESIVE
Consistent colouring, styling and feel is key to making the Endboard feel immersive and engaging.
DON’t use BACKGROUNDS with PEOPLE IN
The background should always be clean and minimal, and should simply add texture and context.
CONTENT-LED WITH
BRAND FONT
BRAND FONT
Content-led with brand fonts still has a focus on the show by using key art, but uses our brand font for the show name, which allows for both flexibility and brand presence.
This applies across all regions channel types.
- flagship
- adventure
- lifestyle
- mixed
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
TITLE LENGTHS
For use across different languages and word lengths, this type style can accommodate a variety of scenarios. There are various type sizes to allow for these cases.
This applies across all regions.
- SHORT TITLE
- REGULAR TITLE
- LONG TITLE
- MAXIMUM TITLE
Applicable to any region and channel
Applicable to any region and channel
Applicable to any region and channel
Applicable to any region and channel
TITLE LENGTH EXAMPLES
Here a few examples of how to use the number of lines to get text to fit suitably within the space.
This applies across all channel types.
450PT OVER 1 LINE. FLAGSHIP.
400PT OVER 2 LINES. MIXED.
300PT OVER 3 LINES. ADVENTURE
280PT OVER 4 LINES. LIFESTYLE.
KEY ART OVERVIEW WITH BRAND FONT
Our key art works around the information, to create both visually engaging and clear Endboards.
This applies across all regions and channel types.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
KEY ART MISUSE
While the system is flexible and the kit is built in a way that’s easy to use, there are certain scenarios that should not be applied in any circumstances with key art – to retain brand integrity.
This applies across all channel types.
DON’T OVERCROWD WITH PEOPLE, AND MAKE EVEN ON EACH SIDE
Wherever possible, use an even number of people on either side of the text, and don’t use too many.
don’t have the peoplE TOO LOW ON THE ENDBOARD
Less busy parts of the people other than faces) can go behind the text. Try and have the faces above the show title.
ONLY USE BACKGROUNDS AND IMAGES THAT FEEL COHESIVE
Consistent colouring, styling and feel is key to making the Endboard feel immersive and engaging.
DON’t use BACKGROUNDS with PEOPLE IN
The background should always be clean and minimal, and should simply add texture and context.
GRAPHIC-LED
Graphic-led uses the core colour of each channel as the background for the Endboard, meaning there is no need for key art. This can be used when assets are not readily available or suitable.
This applies across all regions channel types.
- FLAGSHIP
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
TITLE LENGTHS
For use across different languages and word lengths, this type style can accommodate a variety of scenarios. There are various type sizes to allow for these cases.
This applies across all regions and channel types.
- Schematic – SHORT TITLE
- SCHEMATIC – REGULAR TITLE
- SCHEMATIC – LONG TITLE
- SCHEMATIC – MAXIMUM TITLE
TITLE LENGTH EXAMPLES
Here a few examples of how to use the number of lines to get text to fit suitably within the space.
This applies across all channel types.
450PT OVER 1 LINE. FLAGSHIP.
400PT OVER 2 LINES. MIXED.
300PT OVER 3 LINES. ADVENTURE
280PT OVER 4 LINES. LIFESTYLE.
SPONSORSHIP
A Sponsorship element can be added onto all variations of the Endboards. Please see below for guidance on the different variations.
This applies across all regions channel types.
- CONTENT-LED WITH SHOW TITLE
- CONTENT-LED WITH BRAND FONT
- GRAPHIC-LED
sponsorship LOGO CAGE
This is a schematic example of a Sponsorship Endboard.
This applies across all regions and channel types.
The below schematics are a crop of a full frame, used for demonstrative purposes.
- Schematic
- UNBALANCED LOGO
- TALL LOGO
- LONG LOGO
- REGULAR LOGO
Applicable to any region and channel.
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
CONTENT-LED WITH SHOW TITLE SPONSORSHIP EXAMPLES
Here a few examples of Sponsorship on a Content-led with Show Title Endboard to use as reference. The layout and motion is consistent across all channels. Please always use a white logo for sponsorship, to be consistent with the Endboard design, as well as ensuring readability.
- Flagship
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
CONTENT-LED WITH BRAND FONT SPONSORSHIP EXAMPLES
Here a few examples of Sponsorship on a Content-led with brand font Endboard to use as reference. The layout and motion is consistent across all channels. Please always use a white logo for sponsorship, to be consistent with the Endboard design, as well as ensuring readability.
- Flagship
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
GRAPHIC-LED
SPONSORSHIP EXAMPLES
SPONSORSHIP EXAMPLES
Here a few examples of Sponsorship on a Graphic-led Endboard to use as reference. The layout and motion is consistent across all channels. Please always use a white logo for sponsorship, to be consistent with the Endboard design, as well as ensuring readability.
- Flagship
- ADVENTURE
- LIFESTYLE
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
BOLT-ONS
Bolt-ons are used to sign off promos, with the channel logo and streaming information or taglines. They go after an Endboard in a regular sequence.
The option of combined streaming and tagline message is available in the downloadable kit. For guidance on the streaming lock-ups outlined below, please refer to this page:
Bolt-ons are used to sign off promos, with the channel logo and streaming information or taglines. They go after an Endboard in a regular sequence.
The option of combined streaming and tagline message is available in the downloadable kit. For guidance on the streaming lock-ups outlined below, please refer to this page:
- BOLT-ON WITH HBO MAX STREAMING
- BOLT-ON WITH DISCOVERY PLUS STREAMING
- BOLT-ON WITH TAGLINE
BOLT-ON WITH MAX STREAMING
The layout and motion of the Bolt-on with Max Streaming is consistent across all channels. However, the following elements change:
Logo
Colour (depending on channel)
Please look at the examples below for reference.
For guidance on the streaming lock-ups outlined below, please refer to this page:
STREAMING
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
BOLT-ON WITH DISCOVERY
PLUS STREAMING
PLUS STREAMING
The layout and motion of the Bolt-on with Discovery Plus Streaming is consistent across all channels. However, the following elements change:
Logo
Colour (depending on channel)
Please look at the examples below for reference.
For guidance on the streaming lock-ups outlined below, please refer to this page:
STREAMING
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.
BOLT-ON WITH TAGLINE
The layout and motion of the Bolt-on with Discovery Plus Streaming is consistent across all channels. However, the following elements change:
Logo
Colour (depending on channel)
Tagline
Please look at the examples below for reference.
- FLAGsHIP
- Adventure
- Lifestyle
- MIXED
Applicable to any region.
Applicable to any region.
Applicable to any region.
Applicable to any region.