Flagship
Typography
A bespoke and crafted approach to typography. From high expression to delivering information, we have an ownable type system that creates an open and friendly brand.
3.01 nordic plate flagship
A bespoke typeface that is crafted to reflect our quirky and friendly brand. Combining unexpected flicks and open characters, Nordic Plate Flagship feels human, approachable and full of personality.
A bespoke typeface that is crafted to reflect our quirky and friendly brand. Combining unexpected flicks and open characters, Nordic Plate Flagship feels human, approachable and full of personality.
TYPE SPECIMEN
Nordic Plate Flagship has a full set of custom characters.
We always set our type to uppercase, weighted as Regular.
3.02 nordic plate system
Our Nordic Plate System typeface maximises readability for all audiences. We have the option to use Bold or Regular weights to suit the respective application.
Our Nordic Plate System typeface maximises readability for all audiences. We have the option to use Bold or Regular weights to suit the respective application.
- Bold
- Regular
3.03 hierarchy
Combining Nordic Plate Flagship and Nordic Plate System creates flexibility and diversity across our brand. Nordic Plate Flagship is our leading typeface and is paired with Nordic Plate System to give focus and hierarchy to our messaging. The typesetting example below demonstrates a typical relationship between our typefaces.
For exact typesetting values, see respective sections.
Combining Nordic Plate Flagship and Nordic Plate System creates flexibility and diversity across our brand. Nordic Plate Flagship is our leading typeface and is paired with Nordic Plate System to give focus and hierarchy to our messaging. The typesetting example below demonstrates a typical relationship between our typefaces.
For exact typesetting values, see respective sections.
consideration
Our flagship type paring uses two typefaces with similar structures but distinct characteristics. Because of their similarities be sure to use the correct typeface for each application. See Misuse section for examples.
3.04 Usage
narrative – high expression
Use contrast between type sizes to amplify to our high expression. Nordic Plate Flagship should be used for the focus of the message, with Nordic Plate System used for the smaller type.
narrative – low expression
Use Nordic Plate System for our low-expression applications to aid readability and promote a cinematic look and feel.
informative – large
Nordic Plate Flagship should be used for headers and show names, with Nordic Plate System used for data and CTA information.
informative – small
Even at small sizes we should use Nordic Plate Flagship for headers and Nordic Plate System for secondary information.
Misuse
To ensure our brand remains consistent and looking its best, please avoid the following instances when using type.
don’t flip type hierarchy
Nordic Plate Flagship should always be used for the focus message, with Nordic Plate System used for information in smaller text.
don’t use lowercase
Always use uppercase, which gives strength and consistency to our type.
don’t ADD any effects to type
Effects devalue the strength of our brand and should never be used.
don’t use red for all typography in information applications
We should keep consistency within colour for all applications. See colour section for details.