18.01 Bug
For broadcast, right-aligned bugs are primarily used for consistency with our off-bug assets, such as IPMs and IPPs. A left-aligned bug is also available if necessary.
To note: The positioning and animation of the bug is the same for every channel and region.
For broadcast, right-aligned bugs are primarily used for consistency with our off-bug assets, such as IPMs and IPPs. A left-aligned bug is also available if necessary.
To note: The positioning and animation of the bug is the same for every channel and region.
- Primary
- Secondary
18.02 Menu
Our menus are sequenced to dynamically deliver information to our viewers. They can range from one to three events.
To note: The guidance provided is appropriate for every channel and region.
Our menus are sequenced to dynamically deliver information to our viewers. They can range from one to three events.
To note: The guidance provided is appropriate for every channel and region.
- 1 event
- 2 events
- 3 events
sequencing
A single menu event has 2 steps: a CTA that lasts two seconds; followed by a Show Title that lasts three seconds.
5 seconds
step 01 – CTA
Describing the subsequent show.
Now
Next
Stream now
step 02 – show title
Information about the appropriate show.
Show information (new season, etc.)
Show title
Appointment-to-view
channel examples: cta
The layout and motion of a menu is consistent across all channel and streaming messaging. However, the following elements change:
Logo
Colour – type, magnets and background
Channel typeface
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - MAX
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
channel examples: show titles
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - MAX
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
show titles: large type size
When it comes to show titles, we have 2 type sizes to accommodate for the length any given show.
Our large type size is our recommended size, and should be used where possible. It is set at 235pt, and can be used for titles that need up to 3 lines.
- 1 line
- 2 lines
- 3 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
show titles: small type size
Our small type size is for when titles – or words within a title – are too long to use our large type size. Only use when necessary. It is set at 175pt, and can be used for titles that need up to 5 lines.
- 1 line
- 2 lines
- 3 lines
- 4 lines
- 5 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
key-art guidance
For menus, our key-art sits within a square (1:1) holding frame. Please ensure the subjects within the key-art sit fully and centrally within the frame.
Misuse
Don’t crop into subjects.
Don’t leave too much space around subjects.
Don’t rotate key-art within the frame.
Don’t change the dimensions or size of the frame to fit the key-art.
18.03 credit squeeze
Our credit squeezes follow our menu system, and have been adapted to cater for rolling credits on the left-hand-side of the screen. Credit squeezes range from one event to three events.
To note: The guidance provided is appropriate for every channel and region.
Our credit squeezes follow our menu system, and have been adapted to cater for rolling credits on the left-hand-side of the screen. Credit squeezes range from one event to three events.
To note: The guidance provided is appropriate for every channel and region.
- 1 event
- 2 events
- 3 events
sequencing
A single credit squeeze event has two steps: a CTA that lasts two seconds; followed by a Show Title that lasts three seconds.
5 seconds
step 01 – CTA
Describing the subsequent show.
Now
Next
Stream now
step 02 – show title
Information about the appropriate show.
Show information (new season, etc.)
Show title
Appointment to view
channel examples:
cta
The layout and motion of a credit squeeze is consistent across all channel and streaming messaging. However, the following elements change:
Logo
Colour – type, magnets and background
Channel typeface
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - MAX
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
channel examples:
show titles
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - MAX
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
show titles: large type size
When it comes to show titles, we have two type sizes to allow for the length of any given show.
Our large type size is our recommended size and should be used where possible. It is set at 185pt and can be used for titles that need up to three lines.
- 1 line
- 2 lines
- 3 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
show titles: small type size
Our small type size is for when titles – or words within a title – are too long to use our large type size. Only use when necessary. It is set at 122pt and can be used for titles that need up to five lines.
- 1 line
- 2 lines
- 3 lines
- 4 lines
- 5 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
key-art guidance
For credit squeezes our key-art sits within a square (1:1) holding frame. Please ensure the subjects within the key-art sit fully and centrally within the frame.
Misuse
Don’t crop into subjects’ faces or key elements.
Don’t leave too much space around subjects.
Don’t rotate key-art within the frame.
Don’t change the dimensions or size of the frame to fit the key-art.
IPM
Our IPMs deliver information during broadcast which is placed on top of live content. An IPM is an off-bug asset that usually showcases two events consecutively.
Our IPMs deliver information during broadcast which is placed on top of live content. An IPM is an off-bug asset that usually showcases two events consecutively.
- 2 events – channel > streaming
- 2 events – same channel
- 2 events – channel change
sequencing
An IPM typically has two events: the first event lasts `
five seconds; followed by second event that also lasts
five seconds.
10. seconds
1st event (5 seconds)
Current channel, e.g. Flagship.
2nd event (5 seconds)
Either:
Streaming message
Same channel
Secondary channel
channel examples
The layout and motion of an IPM is consistent across all channel and streaming messaging. However, the following elements change:
Logo
Colour – magnets and panel
Channel typeface
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - MAX
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
CTA (show info)
The show information that sits above a show title is able to have one line, two lines or to be removed, as shown below.
- No cta
- 1 line cta
- 2 line cta
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
show titles: large text
When it comes to show titles, we have two; to allow for the length of any given show.
To note: The tracking for show titles is set to +15 auto.
Our large type size is our recommended size and should be used where possible. It is set at 60pt and can be used for titles that need up to five lines.
- 1 Line
- 2 Lines
- 3 Lines
- 4 Lines
- 5 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
show titles: small text
Our small type size is for when words within a title are too long to use our large type size. Only use when necessary. It is set at 50pt and can be used for titles that need up to five lines.
- 1 line
- 2 lines
- 3 lines
- 4 lines
- 5 lines
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
IPm (interim)
We have an interim version of our IPMs for when our bug is unable to change due to technical issues. In this case, we extend the panel to sit over the bug.
To note: All guidance above that applies to IPMs is the same for its interim version.
Example: Norway – Flagship > Streaming.
Channel examples
The elements that change, dependent on the channel, are the same as an IPM (see guidance above).
For specific interim IPM changes, please refer to the captions underneath the images below.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
- Streaming - Max
- Streaming - Discovery+
Applicable to any region and channel.
Example: Norway.
To note: For Flagship, the panel colour changes to Charcoal, and the bottom magnet changes to Red. This applies to all regions.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX instead of REX). Please ensure you are using the correct logo.
Example: Norway.
Example: Norway.
Example: Any region.
Example: Any region.
key-art guidance
For IPMs, our key-art sits within a screen-sized (16:9) holding frame. Please ensure the subjects within the key-art sit fully and centrally within the frame.
Misuse
Don’t crop into subjects’ faces or key elements.
Don’t leave too much space around subjects.
Don’t rotate key-art within the frame.
Don’t change the dimensions or size of the frame to fit the key-art.
18.05 IPP
Our IPPs deliver information during broadcast, which is placed on top of live content. They are an off-bug asset, informing and navigating the viewer in a simple and succinct way.
Our IPPs deliver information during broadcast, which is placed on top of live content. They are an off-bug asset, informing and navigating the viewer in a simple and succinct way.
- NOW
- now > stream
- now > next – same channel
- now > next – channel change
sequencing
A single IPP event has two steps: a CTA that lasts two seconds; followed by a Show Title that lasts three seconds.
The visuals below are a crop of a full frame, used for demonstrative purposes.
10 seconds
CTA
You are watching
show title
cta
Coming up next
Stream now
show title
(Only after ‘Coming up next’)
channel examples: SHOW TITLES
The layout and motion of an IPP is consistent across all channel and streaming messaging. However, the following elements change:
Logo
Colour – magnets
Channel typeface
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
CTA
When it comes to CTAs, we have two type sizes to accommodate for longer lengths.
For one line CTAs, we use our large type size. It is set at 70pt and is used for shorter CTAs.
For two line CTAs, we use our small type size. It is set at 50pt and can be used for longer CTAs. This is more appropriate for longer streaming messaging.
- 1 line – Schematic
- 1 line – Flagship
- 2 lines – schematic
- 2 lines – stream (MAX)
- 2 lines stream (D+)
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
show titles
When it comes to CTAs, we have two type sizes to accommodate for longer lengths.
To note: The tracking for show titles is set to +15 auto.
Our large type size is our recommended size, and should be used where possible. It is set at 60pt, and can be used for titles that need up to five lines.
- 1 line – short
- 1 line – long
- 2 lines – short
- 2 lines – long
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
Example: Norway – Flagship.
IPP (interim)
We have an interim version of our IPPs for when our bug is unable to change due to technical issues. In this case, the logo remains whole and the left magnet stays in place rather than being removed when revealing information.
For interim IPPs we are unable to showcase a channel change for Now > Next.
To note: All guidance above that applies to IPPs is the same for its interim version.
Example: Norway – Flagship – Now > Stream.
channel examples: streaming cta – max
A key difference in design for the interim IPP is when we showcase a streaming message. The streaming logo moves to the left-hand side of the message, as shown below.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX instead of REX). Please ensure you are using the correct logo.
Example: Norway.
Example: Norway.
channel examples: streaming cta – Discovery+
For a Discovery+ streaming message we use the symbol-only version of the logo due to the smaller size of an IPP.
- Schematic
- FLAGsHIP
- Adventure
- Lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX instead of REX). Please ensure you are using the correct logo.
Example: Norway.
Example: Norway.
18.06 bumper
Across all of our channels we have bumpers that guide our viewers in and out of programming, injecting brand moments throughout their viewing experience.
Our ‘in’ bumpers last three seconds and have a two-step animation that allows the viewers to read the message and get back to the programming faster.
Our ‘out’ bumpers also last three seconds but have a three-step animation that adds an extra magnetic flair when there’s more space for a branded moment.
Across all of our channels we have bumpers that guide our viewers in and out of programming, injecting brand moments throughout their viewing experience.
Our ‘in’ bumpers last three seconds and have a two-step animation that allows the viewers to read the message and get back to the programming faster.
Our ‘out’ bumpers also last three seconds but have a three-step animation that adds an extra magnetic flair when there’s more space for a branded moment.
flagship: ‘in’ to programming
For Flagship bumpers, please make sure the following elements are correct:
Logo: (appropriate to the region)
Colour: Red and Charcoal
Typeface: Nordic Plate Flagship
- Motion
- schematic
Applicable to any region.
flagship: ‘out’ of programming
- Motion
- schematic
Applicable to any region.
adventure: ‘in’ to programming
For Adventure bumpers, please make sure the following elements are correct:
Logo: (appropriate to the region)
Colour: Mint and Petrol
Typeface: Nordic Plate Adventure
- Motion
- schematic
Applicable to any region.
adventure: ‘out’ of programming
- Motion
- schematic
lifestyle: ‘in’ to programming
For Lifestyle bumpers, please make sure the following elements are correct:
Logo: (appropriate to the region)
Colour: Cyan and Maroon
Typeface: Nordic Plate Lifestyle
- Motion
- schematic
Applicable to any region.
lifestyle: ‘out’ of programming
- Motion
- schematic
Applicable to any region.
mixed: ‘in’ to programming
For Mixed bumpers, please make sure the following elements are correct:
Logo: (appropriate to the region)
Colour: Purple and Petrol
Typeface: Nordic Plate Adventure
- Motion
- schematic
Applicable to any region.
mixed: ‘out’ of programming
- schematic
Applicable to any region.
18.07 sponsorship
During broadcast, we showcase our sponsorship partners in between programming, using our magnets as a revealing device.
During broadcast, we showcase our sponsorship partners in between programming, using our magnets as a revealing device.
‘program presented by’
Our ‘Programme presented by’ sponsorship simply shows messaging that leads into a sponsored clip.
Example: Norway – Flagship.
channel examples
The layout and motion of a sponsorship message is consistent across all channels. However, the following elements change:
Colour – magnets and background
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX instead of REX). Please ensure you are using the correct logo.
Example: Norway.
Example: Norway.
‘program presented by’ with sponsor logo
We have a version of a ‘Programme presented by’ message that includes the sponsor’s logo underneath.
Example: Norway – Flagship.
channel examples
The layout and motion of a sponsorship message is consistent across all channels. However, the following elements change:
Colour – magnets and background
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure
- Lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
Example: Norway.
Example: Norway.
examples: logo cage
We have provided a logo cage to accommodate both horizontal and vertical logos. It is a general guide for the size of sponsor logos, and should be used to optically balance the sponsor logo with the messaging above.
Please find some examples of best use below.
- Example 01
- Example 02
- Example 03
transition billboard
Another form of sponsorship is a transition billboard, which allows the sponsor a full frame image or clip, which uses our magnets to reveal the content.
Example: Norway – Flagship.
sequencing
A transition billboard has two steps: a ‘Presented by’ slate that lasts two seconds; followed by a transition into sponsorship content that lasts three seconds.
18.08 technical difficulty slate
When there is a technical difficulty we have static slates that can be used during broadcast to showcase messaging. These come in a short and long formats.
The layout of a technical difficulty slate is consistent across all channels. However, the following elements change:
Logo
Colour – type, magnets and background
Channel typeface
Please look at the examples below for reference.
When there is a technical difficulty we have static slates that can be used during broadcast to showcase messaging. These come in a short and long formats.
The layout of a technical difficulty slate is consistent across all channels. However, the following elements change:
Logo
Colour – type, magnets and background
Channel typeface
Please look at the examples below for reference.
short message
- Schematic
- Flagship
- Adventure (rex)
- adventure (max)
- lifestyle
- mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the future logo for Norway has been used here (i.e. REX). Please ensure you are using the correct logo.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX). Please ensure you are using the correct logo.
Example: Norway.
Example: Any region.
long message
- Schematic
- Flagship
- Adventure (rex)
- Adventure (max)
- lifestyle
- Mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the future logo for Norway has been used here (i.e. REX). Please ensure you are using the correct logo.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX). Please ensure you are using the correct logo.
Example: Norway.
Example: Any region.
night graphic
When our broadcast ends, we have a night graphic to display until the next day’s broadcast resumes.
The layout of a night graphic is consistent across all channels. However, the following elements change:
Logo
Colour – magnets and background
Please look at the examples below for reference.
When our broadcast ends, we have a night graphic to display until the next day’s broadcast resumes.
The layout of a night graphic is consistent across all channels. However, the following elements change:
Logo
Colour – magnets and background
Please look at the examples below for reference.
- Schematic
- Flagship
- Adventure (rex)
- Adventure (max)
- lifestyle
- mixed
Applicable to any region and channel.
Example: Norway.
Example: Norway.
To note: For Adventure, the future logo for Norway has been used here (i.e. REX). Please ensure you are using the correct logo.
Example: Norway.
To note: For Adventure, the interim logo for Norway has been used here (i.e. MAX). Please ensure you are using the correct logo.
Example: Norway.
Example: Any region.
18.10 Long logo
We have a logo animation that lasts 60 seconds.
The motion and layout of a long logo animation is consistent across all channels. However, the following elements change:
Logo
Colour – magnets and background
Please look at the examples below for reference.
We have a logo animation that lasts 60 seconds.
The motion and layout of a long logo animation is consistent across all channels. However, the following elements change:
Logo
Colour – magnets and background
Please look at the examples below for reference.
- Flagship
- Adventure
- Lifestyle
- Mixed