MIXED
TYPOGRAPHY
A bespoke and crafted approach to typography. From high expression to delivering information, we have an ownable type system that creates an open and friendly brand.
15.01 nordic plate Adventure
A bespoke typeface that is crafted to reflect the action-packed side of our Mixed channels. Combining punchy italics and sharp edges, Nordic Plate Adventure feels bold, dynamic and full of personality.
A bespoke typeface that is crafted to reflect the action-packed side of our Mixed channels. Combining punchy italics and sharp edges, Nordic Plate Adventure feels bold, dynamic and full of personality.
TYPE SPECIMEN
Nordic Plate Adventure has a full set of custom characters.
We always set our type to uppercase, weighted as Regular.
15.02 nordic plate system
Our Nordic Plate System typeface maximises readability for all audiences. We have the option to use Bold or Regular weights to suit the respective application.
Our Nordic Plate System typeface maximises readability for all audiences. We have the option to use Bold or Regular weights to suit the respective application.
- Bold
- Regular
15.03 hierarchy
Combining Nordic Plate Adventure and Nordic Plate System creates flexibility and diversity across our brand. Nordic Plate Adventure is our leading typeface and is paired with Nordic Plate System to give focus and hierarchy to our messaging. The typesetting example below demonstrates a typical relationship between our typefaces.
For exact typesetting values, see respective sections.
Combining Nordic Plate Adventure and Nordic Plate System creates flexibility and diversity across our brand. Nordic Plate Adventure is our leading typeface and is paired with Nordic Plate System to give focus and hierarchy to our messaging. The typesetting example below demonstrates a typical relationship between our typefaces.
For exact typesetting values, see respective sections.
15.04 usage
narrative – high expression
Use contrast between type sizes to amplify to our high expression. Nordic Plate Adventure should be used for the focus of the message, with Nordic Plate System used for the smaller type.
narrative – low expression
Use Nordic Plate System for our low-expression applications to aid readability and promote a cinematic look and feel.
informative – large
Nordic Plate Adventure should be used for headers and show names, with Nordic Plate System used for data and CTA information.
informative – small
Even at small sizes, we should use Nordic Plate Adventure for headers and Nordic Plate System for secondary information.
MISUSE
To ensure our brand remains consistent and looking its best, please avoid the following when using type.
don’t flip type hierarchy
Nordic Plate Adventure should always be used for the focus message, with Nordic Plate System used for information in smaller type
don’t use lowercase
Always using uppercase, which gives strength and consistency to our type.
don’t ADD any effects to type
Effects devalue the strength of our brand and should never be used.
don’t use red for all typography in information applications
We should keep consistency within colour for all applications. See colour section for details.