MIXED
COLOUR
Our colour palette is bright, bold and digital-first – synonymous with the vibrant energy of our brand.
14.01 COLOUR PALETTE
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on-air, White needs to be adjusted for screens.
Only use this value for on-air assets.
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on-air, White needs to be adjusted for screens.
Only use this value for on-air assets.
-
PuprleR190 G90 B235HEX BE5AEBC44 M55 Y0 K0PMS 265C
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PetrolR16 G40 B55HEX 191928C100 M25 Y25 K70PMS 309C
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WhiteR255 G255 B255HEX FFFFFFC0 M0 Y0 K0
-
broadcast WHITE*R235 G235 B235HEX ebebeb
14.02 PERCENTAGE USE
We are a Purple brand. Our communications should reflect this across print and digital outputs, promoting Purple where possible.
Our Petrol is an ownable Black that complements our Purple. Additionally we have White, which is used for text purposes.
We are a Purple brand. Our communications should reflect this across print and digital outputs, promoting Purple where possible.
Our Petrol is an ownable Black that complements our Purple. Additionally we have White, which is used for text purposes.
14.03 COMBINATIONS and USAGE
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
TWO-COLOUR COMBINATIONS
Purple is our hero brand colour and helps us stand out from our competitors. Even when using a two-colour combination, Mint must always be present.
These colour combinations can be used for text or magnets on top of a coloured background.
Petrol on Purple.
Purple on Petrol.
White on Purple.
White on Petrol.
Purple on White.
Petrol on White.
THREE-COLOUR COMBINATIONS
When using three colours in a graphic communication, we must always use a Petrol background with Purple and White used for the design elements.
White and Purple on Petrol.
White and Petrol on Purple.
Purple and Petrol on White.
COLOUR ON CONTENT
When using colour on top of content, use two colours from our approved combinations above (treating darker content as a Petrol background, and lighter content as a White background).
Please do not use one colour or three colours on top
of content.
For legibility guidance on specific assets, please refer to their respective pages within the guidelines.
Two colours on darker content.
Two colours on lighter content.
misuse
Please do not use one colour or three colours on top
of content.
One colour on darker content.
One colour on lighter content.
Don’t use Mint type with White or Petrol magnets.
Don’t use two colours for type.