17.02

Stream on lock-up

We have a bespoke ‘Stream On HBO Max’ lock-up which is typically used for bolt-ons and marketing. The diagram below shows the relationship between the type and the logo. To provide a consistent balance between elements, these proportions should be followed where possible.

This is the only case for which we use the typeface that belongs to the streaming platform. Please do not use this typeface for any other brand communication.

17.03

COLOUR PALETTE

For our HBO Max streaming applications we use the Max Blue and our bespoke Streaming Blue. Please see respective assets for specific colour usage.

*Our core brand colours are broadcast-safe. However, when on air, white needs to be adjusted for screens. Only use this value for on-air assets.

17.04

nordic plate system

Our Nordic Plate System typeface is the only typeface used for our streaming messaging. We have the option to use bold or regular weights to suit the respective application.

17.05

hierarchy

Combining Nordic Plate System Bold and Regular creates separation and hierarchy between information. The typesetting example below demonstrates a typical relationship between our weights.

For exact typesetting values, see respective sections.

17.03

Usage

These examples demonstrate how we should treat our typography and magnets for streaming messaging. 

For guidance on specific assets, please refer to their respective pages within the guidelines.

OSP

PROMO KIT

17.08

Magnets

Our magnets are a core part of our brand and should reflect the streaming platform’s primary colour where possible. 
We do not use our streaming colours on top of content.

The following guidance shows the best examples of how to use colour when it comes to our magnets.